Tag Archive - Shameless Self Promotion

Speaking at Interesting Vancouver

Speaking at Interesting Vancouver
The 2nd installment of Interesting Vancouver is taking place this Friday, October 23rd at The Vancouver Rowing Club. Those of us who attended last year were treated to one of the most refreshing and inspiring gatherings that you could hope to experience. This was ultimately due to the fact that the evening was not centered around any particular industry, nor was it trying to get us to upgrade anything, jump on bandwagons or subscribe to hidden agendas. As Brett McFarlane, the founder of IV, states, it is “a multi-disciplinary conference that seeks to impart new knowledge, things you’ve never known, or thought about. Open up parallel thinking ports. Activate parts of your brain that for even the brainiest person may have been neglected or unexplored.”

This year, I will be one of the speakers. I am currently putting together a presentation titled “Mindful Eating: The Biography of a Single Bite” that I have been touting as a somewhat rambling diatribe on travel, buddhism, eating local, slaughterhouses and Oreo cookies. Or something like that. Also on the bill are fellow Foodists Eagranie Yuh, aka The Well Tempered Chocolatier, who will be speaking about her passion for sweet things and Jer Thorpe who will no doubt be blowing minds with his data visualizations.

Check out the IV site over the course of the week as the list of speakers and eclectic range of topics is revealed. After the buzz of last year’s event I suspect that tickets will be going fast so get them while you can. And we’ll see you on the 23rd!


Starting in ’09, along with my sporadic duties on this blog posting about design, art and culture, I will also be sporadically contributing to a new site that focusses on another one of my passions: food. The Foodists describes itself as “a collective of like-minded food worshipers. We breathe and sleep in order to eat and drink.”

Seeing as I don’t get out all that much these days what with the new family and all, I am planning on posting recipes that reflect the type of meals that I make on an average night, when I’m knackkered from work, my daughter needs to go to bed but I am still determined to sit the wife and I down to a damn fine meal. But the site as a whole covers all things gastronomically related and boasts an eclectic list of contributors. So check out foodists.ca and bon appetit.

Creating a Brand Periphery

First roll with it, then own it

David Armano posted an interesting article today over at Advertising Age about online personal brand presence in which he offers the following 3 guidelines for creating an online profile:

1) Engage in Personal Publishing
2) Be Your Own Agent
3) Be Authentic

Sound advice from the cowboy-hat wearing Twitterer (the man’s got personal branding down cold!). But I would like to offer something to the mix on this topic that I have been thinking a good deal about lately, that of creating what I call a Brand Periphery Profile.

Now in order to define this term, I must begin by talking about its opposite, which I don’t actually have a name for but logically would be defined as your Brand’s Nuclear Profile. This is essentially the online profile that appears when someone types your name into a search engine. This is what Armano is speaking of in his article and, as he wisely advises, it should be kept on as tight or loose a leash as you deem appropriate to your public identity while still always remaining as authentic as possible.

Your Brand Periphery on the other hand is created in the echoes of what you are talking about or linking to online. It is not what shows up when someone googles your name but where you show up when someone is googling something seemingly unconnected to you. For example a search for “gonzo logo design” finds my site in the top 3 as a result of both an authentic and quite calculated association on my part with the good doctor HST and my pursuit of Great Counterculture Logos. Similarly, I take guilty pleasure in the fact that I rank number one for the search string “A new violent conception of life”, a phrase derived from the manifesto of an Italian anarchist group who poured red dye into Rome’s Trevi Fountain. It is really just creative SEO but in reaching out and connecting to these external personas and images and language, you are also pulling these elements into your Brand’s Periphery and in turn, making them a part of who you are online.

Take it a step further and this can become a relevant strategy for small companies as well. Coudal.com for example has aligned themselves with film director Stanley Kubrick, dedicating an entire category of their blog to him alongside the more general topics of Art, Architecture, Film etc. That their interest and passion toward the man and his work is genuine is without question; but in creating this connection, by placing Kubrick into the Coudal brand’s Periphery, they are harnessing the qualities associated with Stanley Kubrick — passion, focus, vision — for their own brand identity (and rightly so I might add).

Of course all of this is seemingly small potatoes in light of what large corporations have been doing for years with celebrity endorsements and lifestyle advertising. But it offers the little guy a similar opportunity and, if done authentically, should come about as a natural side effect of sharing what you are legitimately interested in.

So then, the question becomes “what strange far off corner of the internets do you want to be found?”

The Little Give

cuz you can never give too little
4 teams. 4 charities. 48 hours to make a difference. Karyo Edelman’s The Little Give kicks off today. Check back to the site as the event progresses for on location Twitter updates and of-the-moment Flickr coverage.

Field Tested Books 2008

HST's Proud Highway in Bangkok
The team over at Coudal.com are back at it with the launch of the 2008 edition of Field Tested Books, a collection of book reviews by a variety writers, each with an interesting twist. As Jim explains:

“We had this notion that somehow through experimentation we could identify how our perception of a book is affected by the place where we read it. Or maybe the other way around. Maybe it’s possible to determine how a book colors the way we feel about the place where we experience it.”

This year, the ever-experimental crew are trying their hand at book publishing by offering the Field-Tested Books collection (including all three years of FTB reviews) “in a handsome trade paperback”. I was quite honored to be asked back as a contributor, and in return submitted a gonzo-inspired review of “The Proud Highway” by Hunter S. Thompson as read in Bangkok. (My 2006 submission, “Siddhartha, on a train between Madrid and Barcelona, Spain” can be found here.)

A perfect way to blow a Friday morning: peruse the website, buy the book and be sure to throw it in your backpack this summer when you light out on your own great literary adventure.

Wolf Like Me (alt-country take)

My latest home recording: a cover of TV on the Radio’s “Wolf Like Me” complete with southern drawl and country twang.

More personal musical sojourns may be found here.

Experts predict website posts may slow down considerably after purchase of new toy

Taylor 314ce
She’s a beauty.

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