Tag Archive - Design Can Change the World

The Virtual Water Project

The Virtual Water Project
“The water footprint of a person, company or nation is defined as the total volume of freshwater that is used to produce the commodities, goods and services consumed by the person, company or nation.”

Designer Timm Kekeritz creates something tangible (and beautiful) through his poster design for The Virtual Water Project.

Better Red..

(Product) Red
Back in March, an article in Advertising Age criticized the hypocrisy of (Product) Red for raising a “meager $18 million” while spending $100 million on marketing. Since then, the project’s CEO Bobby Shriver has responded to this clarifying that the Red Campaign does not actually have a marketing budget (its manifesto states that it “is not a charity.it is simply a business model”) and that the companies that are affiliated with it (Motorola, Apple, The Gap, and since then, Armani, Converse and American Express) are not spending any more on marketing then they normally would; it is simply that a portion of their budgets have been allocated to raising public awareness of the health crisis that is AIDS in Africa and raising money to deliver the needed medication to the women and children who can benefit from it most. Personally, I find it near genius that the campaign’s focus is not so much on changing the public’s moral actions as it is simply tapping into the pre-existing materialistic culture and its obsession with brand names and celebrities in order raise its funds. It is exploitation in its most noble form. Bono must be having a good chuckle about it all.

Most recently from the campaign comes this month’s Vanity Fair. Guest edited by Bono, the issue features 20 different covers, shot, of course, by Annie Lebovitz, with portraits of a diverse but united-to-the-cause group of famous faces including Desmond Tutu, Brad Pitt, Maya Angelou and George Bush. By purchasing a copy of the magazine, I am informed on the (Product) Red website that I have generated “enough money to provide 74 single dose (nevirapine) treatments for mother and baby, to prevent the transmission of HIV from mother to child”. Which is a mere drop in the bucket when 5500 Africans are dying of untreated AIDS everyday. But as Bono writes, “Our habit–and we have to kick it–is to reduce this mesmerizing, entrepreneurial, dynamic continent of 53 diverse countries to a hopeless deathbed of war, disease, and corruption…From here, what’s needed is a leg up, not a handout. Targeted debt cancellation and aid mean 20 million more African kids are in school, 1.3 million Africans are on lifesaving drugs. Amazing.”

Canstruction Threepeat with PicniCantics

Canstruction Vancouver 2007
Canstruction is a fundraising event for the Food Bank where teams compete by building 10’X 10’X 8′ sculptures out of cans and non-perishable goods. The two day competition ended this afternoon with our team (Industrial Brand Creative and Legends Memorabilia) taking the top prize of Juror’s Choice for the third year in a row with our entry PiniCantics. More photos and our usual timelapse QT of the build are soon to follow in the days ahead. But in the meantime, if you are in the Vancouver area, I encourage you to drop by the Cruise Ship Terminal at Canada Place to view the structures and show your support.

UPDATE: More photos have been posted at Flickr and
The timelapse of our build has been posted over on Todd’s site.

What Barry Says

Knife Party's What Barry Says
Expressing similar sentiments and political slant to Eugene Jarecki’s Why We Fight, check out the beautifully realized, infographic-inspired piece on America’s involvement in Iraq, What Barry Says by Knife Party.

Edge of Chaos

31 Days in Iraq

January 2007 Death Toll in Iraq
From this morning’s New York Times, graphic designer Alicia Cheng’s gut-churning visual depiction of the reported 1900+ deaths in Iraq during the first month of 2007, a toll that has markedly increased from 800 in January 2006.

Before The World Was Whole

Whole Earth Button
“It was one month after the Trips Festival at Longshoreman’s Hall when the “whole earth” in The Whole Earth Catalog came to me with the help of one hundred micrograms of lysergic acid diethylamide. I was sitting on a gravelly roof in San Francisco’s North Beach. It was February 1966. Ken Kesey and the Merry Pranksters were waning toward Mexico. I was twenty-eight…

“…The buildings were not parallel—because the earth curved under them, and me, and all of us; it closed on itself. I remembered that Buckminster Fuller had been harping on this at a recent lecture—that people perceived the earth as flat and infinite, and that was the root of all their misbehavior. Now from my altitude of three stories and one hundred mikes, I could see that it was curved, think it, and finally feel it.

-Stewart Brand

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