This struck me as very fresh. A mashup is, more often than not, the sampling of pre-existing media — music, movies, even sport intervews– to create something new. And yet in the case of the Adidas Originals Star Wars ad, the media being used here is entirely new footage shot specifically for the ad itself. What has been mashed up are the cultural narratives of these two iconic pop entities.

Conceived of by the boundary-defying minds over at Sid Lee and directed by new favorite director Nima Nourizadeh, the celebrity house party that has become an infamous element of Adidas’ promotional materials is once again gettin’ busy but this time with X-wing fighters buzzing the rooftops above.