Looking like a gnat considering an elephant’s shoulder, Didier Delsalle makes history as the first person to land a helicopter on top of Everest.

This past week saw my article “Digging in the Right Yard: The Viral Marketing of Pete Tong” published on if.psfk.com, ihaveanidea.org and the Industrial Brand blog. Those of you who have explored my site will recognize the beginning of the article as a blog entry from a few weeks back which I then evolved into the longer piece. I think it turned out alright in the end. Looking forward to feedback.
Speaking of viral marketing, DC Shoes has been doing some interesting things on the net as of late. Check out …

There was little coverage to be found in the mainstream media prior to the release of the independent mockumentary It’s All Gone Pete Tong. Not that it deserved to be overlooked. The movie, about an Ibiza deejay, Frankie Wilde, who has to deal with going deaf, is not your average party flick. Picking up awards at a number of festivals, it is beautifully filmed and touches on a far deeper level than just spinning records and snorting lines. There is redemption in this movie. …

Seattle based rockers, Death Cab for Cutie just released a new single “Soul Meets Body”, available online as a free download. Their new album, Plans comes out on August 30th.

Beautiful, stark, organic and complex algorithmic artwork at complexification.net. Via blprnt.blg.

Sony Classics has posted a new website for Wong Kar Wai’s 2046 designed by Klimate out of New York City. I love the kaleidoscopic transitions between the pages.
I rented 2046 the other night and found it to be exquisite, which is not a word that I generally throw out there to describe anything, but in this case it seems appropriate. It is the third in a trilogy that pays homage to Wong Kar Wai’s fascination with Hong Kong in the 1960′s. I am inadvertently watching these films in reverse order …

Always inspiring, Frank Gehry reveals his proposed design for the Brooklyn Nets arena and its surrounding 21 acre corridor. The Times architectural critic, Nicolai Ouroussoff proclaims “If it is approved, it will radically alter the Brooklyn skyline, reaffirming the borough’s emergence as a legitimate cultural rival to Manhattan.”