www.gapingvoid.com
About six months ago, I discovered the marketing gospel according to Hugh Macleod and it has not only become necessary daily reading, it has also made a convert of me. There is a revolution upon us in the world of marketing. The ways of communication have changed in the past ten years, moreover in the past ten minutes. Brands are two way conversations and more often than not, it is the consumer in the driver’s seat. Those companies who ‘get’ this will succeed; those that don’t will fade away. I, for one, can’t wait. As his manifesto boldly states:“THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE”